Sostinendo’s Interview

We reduce our carbon footprint with Sostinendo

Today is the  Earth Day50th anniversary ! We are sure that just like us, you want to take care of our beloved planet. Our current way of life is unfortunately dangerous to it, but each of us can help minimize its impact on our own scale. 


If you’re here, it means that you love traveling. Probably in distant parts of the world. We are sure you’re also concerned about your carbon footprint. With the advice of Sostinendo, we will make available to our adventurers a calculator of our carbon emissions on the RuntheWorld site so that each of us can take responsibility for offsetting our carbon footprint. We will tell you more soon. 



In the meantime, we would like to introduce you to Manuel Aguirre, founder of this consultancy, so that he can tell us a little more about his project and services.

RtW: What is Sostinendo and how did the idea come about? 

Manuel: Sostinendo is a sustainability consultancy specialized in circular economy and climate change, which for us are the two major environmental issues of the moment.


Regarding how the idea came about, after working in companies I wanted to enjoy the autonomy and freedom of action of the entrepreneur, so I proposed it to my partner and we started two years ago.


RtW: Do you help companies and individuals? How can you be contacted?

Manuel: We focus on organizations, whether public or private. For example, we have done everything from a study for a city council to a project for a multinational, to training for a sector association.

On our website there is more information about what we do, blog articles and contact details.

RtW: You were one of the leaders at the Climate Summit with the participation of Barack Obama, what can you tell us about this? 

Manuel: The Advanced Leadership Foundation organized the Technological Innovation and Circular Economy Summit in Madrid in 2018 with the participation of the former American president and three Nobel Prize winners, among other personalities. Three hundred professionals from different fields were chosen and, with the support of the Foundation, we assumed the commitment to disseminate these concepts by giving a number of talks over the next twelve months.
RtW: Being either individuals or companies’ group member, our travelers share their concern about the environmental footprint: they want to keep traveling but reduce the impact they have on nature. What advice would you give them?  
Manuel: The truth is that just by travelling with RuntheWord they are reducing their footprint: your offer of slow tourism with purpose has less impact than other forms of mass tourism.
In general terms, I would tell them to take into account sustainable criteria when planning their trip and choosing modes of transport, stays or activities. By sustainable criteria I mean both environmental aspects (e.g. greenhouse gas emissions) and social aspects (e.g. local recruitment of people or respect for diversity).  
Once at destination, we must behave with the same responsibility and environmental awareness as we would at home, for example not wasting electricity or avoiding food waste.
Specifically for organizations, in our account in Slideshare they have available some infographics about sustainability, climate change and circular economy.

RtW: What can we do on a personal level to comply with ODS 13 and fight the climate emergency?

Manuel: The first thing would be to understand the magnitude of the problem and what impact each of our daily actions has on the climate. 

Many emissions are produced in the generation of energy, so we must try to reduce consumption and make generation from renewable sources. I can emit less if I walk instead of taking the car, the same as if I dry my clothes outdoors instead of using the dryer. Then, if I can plant a tree that will absorb carbon dioxide throughout its life, so much the better!


Other emissions are related to the way I consume, as linear disposable practices are generally more wasteful than circular ones where I dispose of waste (e.g. I buy food in bulk without packaging), keep things in use (e.g. I fix my mixer in a repair cafe), and regenerate nature (e.g. I compost my organic waste and thus get fertilizer for the garden).

RtW: Do you give awareness talks to what kind of audience?

Manuel: Yes, we have given lectures and talks of all kinds, to companies, students, the general public…


Related to your sector, last year I participated in the International Seminar on Innovation and Tourism (INTO 2019) talking about best practices in the circular economy (available on our YouTube channel).

To contact Sostinendo and help your organization reduce its footprint, visit their website or contact Manuel on LinkedIn. 



👉 If you want to know the environmental projects that we support with RuntheWorld write to

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